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<< /S /GoTo /D (section*.5) >>
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4 0 obj
(Introduction)
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<< /S /GoTo /D (section*.7) >>
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8 0 obj
(Related Work)
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<< /S /GoTo /D (section*.8) >>
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(Predictors of Crowdfunding Success)
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<< /S /GoTo /D (section*.9) >>
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(Persuasion through Videos)
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<< /S /GoTo /D (section*.10) >>
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20 0 obj
(Research on Effective Advertising)
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<< /S /GoTo /D (section*.11) >>
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24 0 obj
(The Elaboration Likelihood Model \(ELM\))
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<< /S /GoTo /D (section*.12) >>
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28 0 obj
(Methodology)
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<< /S /GoTo /D (section*.13) >>
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32 0 obj
(Selecting Videos for Analysis)
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<< /S /GoTo /D (section*.14) >>
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(Designing the MTurk Survey)
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<< /S /GoTo /D (section*.16) >>
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(Product and Video Related Factors)
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<< /S /GoTo /D (section*.17) >>
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44 0 obj
(Product Related Factors)
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<< /S /GoTo /D (section*.18) >>
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(Video Related Factors)
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<< /S /GoTo /D (section*.19) >>
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52 0 obj
(Data Collection from MTurk)
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<< /S /GoTo /D (section*.20) >>
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56 0 obj
(Results)
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57 0 obj
<< /S /GoTo /D (section*.21) >>
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60 0 obj
(Qualitative Analysis of the Free-Form Comments)
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<< /S /GoTo /D (section*.22) >>
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64 0 obj
(Product Related Factors)
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<< /S /GoTo /D (section*.23) >>
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68 0 obj
(Video Related Factors)
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<< /S /GoTo /D (section*.24) >>
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72 0 obj
(Summary of the Qualitative Analysis)
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<< /S /GoTo /D (section*.25) >>
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(Quantitative Analysis of the Subjective Ratings)
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<< /S /GoTo /D (section*.26) >>
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80 0 obj
(Factor Analysis)
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<< /S /GoTo /D (section*.28) >>
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(Logistic Regression Analysis)
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<< /S /GoTo /D (section*.33) >>
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(Accuracy Prediction)
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<< /S /GoTo /D (section*.34) >>
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92 0 obj
(Summary of Quantitative Analysis)
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<< /S /GoTo /D (section*.35) >>
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(Discussion)
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<< /S /GoTo /D (section*.36) >>
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(Design Implications)
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<< /S /GoTo /D (section*.37) >>
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(Implications for Campaign Owners)
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<< /S /GoTo /D (section*.38) >>
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(Implications for System Designers)
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<< /S /GoTo /D (section*.39) >>
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(Limitations and Future Work)
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<< /S /GoTo /D (section*.40) >>
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(Conclusion)
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<< /S /GoTo /D (section*.41) >>
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120 0 obj
(Acknowledgment)
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<< /S /GoTo /D (section*.42) >>
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(REFERENCES )
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<< /S /GoTo /D [126 0 R /Fit] >>
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